THE RATCHET BUSINESS MODEL.

What ever you thought was fixed, is changing. Whatever you are currently offering your customers will continue to change and evolve. You have no products, just platforms for future products. It’s better to think in terms of clusters of competencies. There is no ‘right’ way, so don’t waste time trying to find it; there is only ways that work. Experiment, try things. Become like a ratchet, accept the things that work, quickly reject those that don’t work. If it works, it’s beautiful!