WHY DO SO MANY MANAGERS HATE THE STRATEGY PROCESS?
In my experience many line managers dread the annual strategic planning ritual. Too many processes are driven by numbers and analysis in large spreadsheets. It has little impact on organisation’s actions. It does not produce novel strategies. Instead, it perpetuates the status quo.
In a predictable market where there are few changes required in either technology or people, a weighting towards logic may be appropriate; however, in a less predictable market (and today most are) more magic (sometimes called Wicked) approach is needed
In my experience most New Zealand organisations rely far too much on the logic approach. As a result, many strategic workshops are boring, and not nearly as successful as they could be. We need a new model of strategy.
What do you think?
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