As you know Abraham Maslow wrote about the eight needs of all humans:
- Physiological needs include air, water, food, shelter, warmth, sleep, sex, and so on.
- Security needs include protection from the elements, social order, law, and so on.
- Social needs include love, family, relationships, work group, and so on.
- Ego needs include achievement, reputation, responsibility, independence, prestige, status, and so on.
- Cognitive needs include knowledge, meaning, and self-awareness.
- Aesthetic needs include beauty, balance, and form.
- Self-actualisation needs include to 'become what we are capable of becoming' and being our greatest achievement.
- Spiritual needs include achieved through transcendence and helping others to achieve self-actualisation.
- Feels good about how they are spending their life
- Is aware of the choices they have made
- Nourishes something that is important to them
- Understands their purpose in life
- Understands their unique skill, or as I like to call it, find your genius
- Uses their unique skill to further their purpose.
Can you imagine the success that would come to an organisation that became "full Maslow" and met all five Maslow needs for their stakeholders? Just imagine the energy within an organisation where everyone gave their greatest achievement and had become what they were capable of becoming. This organisation would definitely be rewarded with profit and longevity well beyond 50 years.
Bruce Holland
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