When I say that we use only part of our brain, I am referring to the way society favours left brain thinking and in the process devalues about 50% of human potential. We need to learn how to look for alternatives and both/and solutions but we are taught only analysis and either/or thinking. In a recent study of American 18 year old students it was found that on average they had completed over 2000 examinations requiring a right or wrong answer. Creativity is a great untapped potential for organisations.
http://www.virtual.co.nz/index.php?n=Products.BetterProductDevelopmentAndIncreasingInnovation
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