WHY YOU SHOULD BURN YOUR STRATEGIC PLAN

Most strategy processes fail to get it off paper and into heads. And I mean EVERY head. Otherwise it remains theoretical nonsense that belongs to someone else. If it's done properly, you should be able to burn the final document confident that everyone understands what they have to do. 

It would be great to use this as a way of sharing deeper buying and understanding of strategic direction. What are the best ways you know to achieve this?