Tuesday, December 11, 2012

IMAGINE IF MANAGERS BELIEVED THE MOST IMPORTANT THINGS IN BUSINESS WERE PLENTIFUL

The stories we tell create our reality.

Managers need to change the story they tell from: “We live in a world of scarcity” to “The most important things are plentiful.”

We need a new business model: one that does not depend on continuing economic growth. Fortunately this model already exists: it’s one that’s based on things that make us happy rather than things that make us miserable. I’m thinking of ideas, relationships, trust, and communication; all things that are plentiful and become even more valuable as they are used.  I’m convinced we can future-proof our organisations for the next 50 years but only those who adopt this story.

BRUCE HOLLAND

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